A24 and small indie film T-shirts are more than just stylish pieces of apparel—they are cultural artifacts in the making. With their limited nature, strong aesthetic appeal, and crossover into streetwear and cult film fandoms, just like movies like Pulp Fiction and Scarface have become grails; they are set to become the vintage grails of the future.

If history has taught us anything about the world of collectible fashion, it’s that what is underground today becomes highly sought-after tomorrow. So whether you’re buying them to wear or to preserve, snagging these T-shirts now is an investment in both film culture and future fashion history. If you’re a collector or a fan of indie cinema, the best time to start acquiring A24 and indie film merch is right now. History has shown that niche subcultures always grow into massive collector markets, and those who get in early benefit the most.

Unlike mass-produced movie merch from big studios, these T-shirts are not reprinted, making each drop a time capsule of a specific cultural moment. Each individual Tshirt is part of a time in history; think about how fast fashion has taken away a sense of individuality when everybody is wearing the same thing. In a decade, finding an original Midsommar flower crown T-shirt or a The Lighthouse promo tee will be like hunting for an original 1994 Pulp Fiction release shirt— rare and highly valuable.

This shift mirrors what happened with music tees—where rare Nirvana or Metallica shirts became highly valued, while mass-produced pop culture shirts lost their appeal. The same pattern is occurring in the film world. A24’s films feel personal to their audience, and that level of attachment translates directly into demand for their merch. Having that almost cult like fandom creates new subgenres that will continue to grow as the “archive” of items grows.

If you look at resale platforms like Grailed, eBay, or Depop, A24’s older merchandise— especially T-shirts from early film releases—are already commanding prices well above retail. A24’s Uncut Gems merch, which originally sold for around $40, can now be found listed for upwards of $200. The movie produced a ripple effect around the film industry as well, by highlighting the social stigma surrounding addiction and its impact on individuals and their relationships.

This early surge in value is an indicator that we are in the early days of an eventual boom within indie film T-shirt collecting. Prices may not grow as exponentially, but as more collectors and fashion enthusiasts catch on, prices will only continue to rise, and the ceiling is yet to be seen as the subgenre of movie merch is so young.

One of the key drivers behind the value of vintage band tees, movie promo shirts, and streetwear drops has always been scarcity. Limited runs and one-time printings create an artificial scarcity that heightens the desirability of these garments, brands like Supreme, Kapital and Palace all started out using this model of limited stock despite the ability to mass produce. A24, in particular, has mastered the art of the limited merch drop, often releasing highly stylized shirts for specific films in small batches that sell out within hours.

A24 and its indie contemporaries have cultivated an aesthetic-driven fanbase that values the artistic and underground nature of their films. This is particularly true in an era where film studios rarely produce physical promo materials, making these T-shirts some of the only tangible artifacts tied to these cult-favorite films.