This weekend, the Milwaukee Brewers are bringing baseball fans a blast from the past with a truly unique experience: a vintage pop-up event held inside American Family Field. In an unprecedented move across Major League Baseball, the Brewers are once again diving into their rich history with over 700 curated pieces of vintage Brewers gear and memorabilia on display and for sale.
The pop-up will take place during the Brewers’ home series against their rivals, the Chicago Cubs, drawing thousands of fans to the stadium. This marks the second time the Brewers are hosting the event, following the overwhelming success of last year’s debut, where over 400 vintage items sold out in just one day.
From retro jerseys and caps to vintage tees, and promotional gems, the collection has been carefully curated to celebrate the Brewers’ legacy and deep-rooted connection with the Milwaukee community. Longtime fans and collectors alike will have the chance to own a piece of Brewers history—items that span decades of the team’s storied past.
But this isn’t just a nostalgic trip; it’s a milestone for Major League Baseball. No other MLB team has hosted a vintage event of this scale within their stadium, making the Brewers the first to blend the love of the game with the booming vintage culture movement. The initiative highlights the team’s forward-thinking approach and commitment to creating memorable, fan-focused experiences.
“We’re excited to collaborate with @allgoodsmke on a vintage pop-up during this weekend’s series against the Cubs,” said Izzy Lugo, head of marketing for the Milwaukee Brewers. “The Brewers are always looking for ways to collaborate with local small businesses and this is a great opportunity to get our fans into the vintage scene.”
The event is a collaboration with All Goods MKE, a Milwaukee-based vintage brand known for spotlighting local heritage through curated fashion and collectibles. The partnership is a natural fit, blending baseball nostalgia with the creativity and passion of Milwaukee’s small business community.
Fans attending the games this weekend can expect the pop-up to be located within the concourse, easily accessible with game-day admission. Early attendance is highly encouraged, as last year’s demand quickly outpaced expectations, and many of the rarest pieces disappeared within hours of the gates opening.
For both die-hard collectors and casual fans, this weekend offers more than just a baseball game—it’s a chance to relive the past, celebrate team history, and bring home a little piece of Milwaukee’s sports culture. Whether you’re a lifelong fan or just getting into the game, this vintage pop-up is one event you won’t want to miss.
The Milwaukee Brewers have hit a home run with this idea—and fans are already gearing up to make history again.